Ommé is a wellness and movement-focused activewear brand that blends simplicity with strength. Our task was to establish a strong visual identity and creative direction — without relying on traditional photography.
Instead, we produced high-end, photorealistic visuals entirely through AI, allowing for flexible iterations and precise brand storytelling even at an early stage of development. This approach helped ommé build a cohesive brand presence across digital platforms before launching physical production.
The key challenge was achieving realistic textures and accurate garment fits through AI, especially for ribbed materials and stretch fabrics typical of activewear. Maintaining visual continuity across multiple images such as consistent skin tones, lighting temperature, and logo placement also required iterative refinement and prompt tuning.
Additionally, the brand needed to establish trust and premium value through digital-only assets, which meant the AI outputs had to reach a level indistinguishable from traditional photography.
We crafted AI imagery that reflected ommé’s values — strength, calm, and elegance — by directing digital poses, styling, and lighting with the same intentionality as a real-world shoot. Wardrobe, environment, and model direction were all controlled through prompt engineering to maintain consistency in tone and branding.
The focus was on soft color palettes, subtle logo placement, and clean composition, emulating premium editorial campaigns while allowing full control over revisions and layout.
A full suite of high-resolution, on-brand visuals that communicate ommé’s identity with clarity and elegance, all without a physical shoot. These assets now support the brand’s online launch, product previews, and social media campaigns, helping ommé make a powerful first impression with a fraction of the traditional production time or cost.
