When Rogue Ethos approached us, they had a passion for handcrafted furniture, a love for honest materials like teak, leather, brass, and copper — and not much else. No website. No product shots. Just a clear feeling: “We want the world to see what we make.”
With little more than that, we got to work — translating their vision into a complete digital brand presence that feels as handcrafted and soulful as their products.
This was Rogue Ethos’ first-ever venture into digital no existing website, no prior experience, and no clear blueprint. They knew what they wanted to feel something raw, grounded, and beautifully crafted but struggled to articulate it in words or references.
On top of that, the initial product photos provided were difficult to work with inconsistent lighting, distracting backgrounds, and lacking the emotional pull needed to sell handcrafted pieces online. Rather than trying to “fix” what couldn’t be saved, we made a bold call: reshoot everything.
So, the challenge became twofold:
Translate an unspoken creative vision into a working brand
Rebuild their entire product photography from the ground up
This wasn’t just web development. It was a full creative excavation, digging through fragments of ideas and materials to craft a cohesive, elevated brand presence from scratch.
With just a handful of product samples and a few reference images, we brought their world to life:
We built a custom e-commerce site that feels as intentional as their designs, clean, inviting, and built to scale. The layout guides customers naturally, from exploration to checkout, on desktop or mobile.
We handled the full product shoot in-house, styling and capturing each piece to highlight craftsmanship and texture. Then came the secret sauce:
AI-powered enhancements
Subtle retouching
Color balancing for web impact
The results? Imagery that doesn’t just sell, it tells a story.
No brand book? No problem. We curated a visual identity on the go, blending modern fonts, warm color palettes, and whitespace to create a premium-yet-humble vibe that mirrors Rogue Ethos itself.
From a blank slate, we delivered a bold, functional, and emotionally resonant online store that made Rogue Ethos look like a seasoned global brand. The website now:
Tells their story through visuals and design
Offers a seamless shopping experience
Gives their customers a true taste of the Rogue Ethos lifestyle
Most importantly, we took their minimal brief and turned it into a living brand — proving once again that all we need is a spark of your vision, and we’ll handle the rest.
