Noora is a premium organic skincare brand inspired by the meaning of its name — “light” in Arabic. The founder envisioned a skincare line that felt soft, intentional, and pure — not just in formulation, but in energy.
They approached us with a name and a vision: to build a brand that would feel like a breath of fresh air in a crowded wellness market — refined, calming, and deeply rooted in natural beauty.
This was Noora’s first time stepping into the skincare space. They needed a brand identity that could:
Reflect the purity and softness of their organic products
Feel spiritual without being too abstract
Establish trust and elegance for a premium target market
Work seamlessly across packaging, web, and social media
We were given the name. The rest — the visual world, the creative tone, the emotional depth — we built from the ground up.
We designed a full visual identity system that captured the organic beauty of Noora. The logotype is elegant yet subtle, with custom letterforms that evoke softness and flow — just like the product textures themselves.
We paired this with:
A muted, earthy color palette inspired by clay, light, and botanicals
A refined typographic pairing with editorial sensibility
Versatile brand assets, icons, and layout rules for packaging and beyond
Noora’s visual world was shaped to feel sensory and spacious — where every element has room to breathe.
We developed a brand guide that included:
Photography direction: clean, textured, natural light; real skin, real pores
Composition rules for flatlays, hand models, and textures
Mood references for social storytelling and campaign tone
The result? A visual narrative that feels premium, poetic, and deeply grounded.
A cohesive image library spanning e-commerce, packaging, and digital marketing.
Product shots that feel premium and aligned with the brand’s scientific values.
A full visual identity built with trust and consistency across every touchpoint.
