Activance is a science-led, vegan hair wellness brand from Australia. Powered by Rhodanide, their treatments are rooted in decades of clinical research and crafted to deliver salon-level results using clean, natural ingredients.
With growing demand across Australia and globally, Activance needed visuals that reflect the integrity and premium nature of their products—something clean, modern, and science-forward, without losing the human touch.
This was our first collaboration and everything started with a box of products sent straight from Australia.
While the brand had a clear vision, translating that into visual storytelling required a thoughtful and creative approach:
We had no prior visual references to base the shoot on.
The goal was to create high-end product images and lifestyle driven scenes for marketing and e-commerce.
They wanted both real model interactions and stylized editorial setups all from scratch.
We shot all products in-house, ensuring consistency in lighting, color, and tone. Every image was composed with a clean aesthetic that echoed the purity and precision of the brand.
To show real-world use, we staged scenes with model hands in action—spraying, holding, and interacting with the bottles. These visuals added authenticity and emotional connection.
To expand the storytelling, we used AI to build editorial-style scenes featuring models, textures, and brand environments. From sleek lab-inspired looks to calming home rituals, each scene enhanced Activance’s identity.
Every shot was carefully retouched—balancing realism with polish. Skin textures, bottle reflections, and color tones were fine-tuned to perfection.
A cohesive image library spanning e-commerce, packaging, and digital marketing.
Product shots that feel premium and aligned with the brand’s scientific values.
A full visual identity built with trust and consistency across every touchpoint.
