A Milan-born concept with global ambition, BALAERA came to us with a name, a vibe, and not much else. What they needed was a full visual world built around it — one that felt effortlessly stylish, a little nostalgic, and unmistakably cool.
With just a rough direction, we stepped in to design and deliver a complete aesthetic that now defines the brand.
This was a true from-scratch brand project. No logo, no brand assets, no photography — just a bold ambition to launch a cocktail lounge that didn’t play by traditional hospitality rules.
They wanted something that felt:
Gritty but glamorous
Polished but playful
A place where great drinks meet great vibes
The mood – Visual storytelling that feels lived-in, like a Polaroid from your best night out. The final look balances nostalgia and modernity — think 80s Italian bar scene meets today’s coolest lounge. It’s not just a logo or a look — it’s a vibe people want to be part of.
We designed a logotype that feels like BALAERA itself: sharp, confident, and a little flirtatious. The all-caps serif with unexpected cuts gives the brand instant recognition and editorial edge.
Custom wine labels, bold box designs, and luxe menus — every brand touchpoint was built to feel photo-ready and premium. Think cinematic warmth meets European nightlife.
We created and styled a full suite of branded visuals with AI.
Product and menu shots that pop on social
A fully realized brand world from scratch
Bold visuals that now define BALAERA’s identity across packaging, social media, and menus
A consistent, confident brand that feels high-concept — yet completely accessible
Proof that with the right creative partner, all you need is a spark. We’ll build the fire.
